Alibaba mobile audience share in the Nordics 2023, by age group
Alibaba's mobile audience in the Nordics primarily consists of adults between 25 and 34 years old, according to geolocalized data from March 2023. Nearly six in ten consumers in that age range used Alibaba on their mobile devices in Sweden. In Denmark and Norway, this share stood at about 45 percent. Shoppers aged 18 to 24 were the region's second-largest group of smartphone shoppers. For instance, around 45 percent of Alibaba's mobile audience in Finland are adults younger than 25.