Marketers thinking metaverse will positively impact marketing in the U.S. 2022
According to a survey conducted among marketers in the United States and released in 2022, 55 percent of respondents said they thought the metaverse would have a positive impact on marketing. The share of respondents who believed the metaverse would have a negative effect amounted to 11 percent, while 34 percent thought the impact would be neutral.