Walmart dominated the online market of private label in the United States. As of June 2023, the retailer accounted for 42.6 percent of the online private label market of consumer packaged goods. Kroger followed with 11.5 percent, while Albertsons ranked third with 10.6 percent.
Share of e-commerce private label sales in the United States as of June 2023, by brand
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Other statistics that may interest you Private label market in the U.S.
Market overview
6
- Premium Statistic United States: total retail sales 2020-2026
- Premium Statistic U.S. CPG dollar sales share 2023 by manufacturer
- Premium Statistic Unit share of private labels in the U.S. 2022-2023
- Premium Statistic Share of omnichannel CPG private labels sales in the U.S. 2023, by retailer
- Premium Statistic Share of brick & mortar CPG private labels sales in the U.S. 2023, by retailer
- Premium Statistic Share of online private label sales in the U.S. 2023, by brand
Private label retail
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- Premium Statistic Private label dollar sales in the U.S. 2019-2023
- Premium Statistic Private label unit sales in the U.S. 2019-2023
- Premium Statistic Private label dollar share of consumer goods in the U.S. 2019-2023
- Premium Statistic Private label unit share of consumer goods in the U.S. 2019-2023
- Premium Statistic Food and nonfood departments store brand dollar sales growth U.S. 2023
- Premium Statistic Dollar share of private labels in the U.S. 2023, by department
- Premium Statistic Unit share of private labels in the U.S. 2023, by department
- Premium Statistic Dollar sales growth of convenience channel store brands U.S. 2022-2023
Edible private label
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- Premium Statistic Private brand food and beverage sales in the U.S. 2019-2023
- Premium Statistic Edible private label product sales value in the U.S. 2023, by category
- Premium Statistic Edible private label product dollar share in the U.S. 2023, by category
- Premium Statistic Private brand food and beverage sales volume in the U.S. 2019-2023
- Premium Statistic Food & beverage private brand unit share in the U.S. 2019-2023
Non-edible private label
5
- Premium Statistic Private brand non-edible sales value in the U.S. 2019-2023
- Premium Statistic Non-edible private label product sales value in the U.S. 2023, by category
- Premium Statistic Non-edible private label product dollar share in the U.S. 2023, by category
- Premium Statistic Private brand non-edible sales volume in the U.S. 2019-2023
- Premium Statistic Non-edible private brand unit share in the U.S. 2019-2023
Consumer trends
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- Basic Statistic Shoppers' reasons for buying private labels in the U.S.2023
- Premium Statistic Brand preference for food products among consumers in the U.S. 2023
- Premium Statistic U.S. consumers who buy store brands to save money by income 2022-2023
- Premium Statistic U.S. private label share of CPG categories expenditure by income 2023
- Basic Statistic CPG private label brands household penetration rate U.S. 2023
- Premium Statistic Private label awareness and purchase according to U.S. Gen Z 2023
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9
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- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Leading organisations for customer satisfaction in the UK 2014, by satisfaction index
- Revenue forecast for the U.S. toys and games market 2009-2014
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Numerator. (July 20, 2023). Share of e-commerce private label sales in the United States as of June 2023, by brand [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1371006/online-private-label-sales-share-by-brand-united-states/
Numerator. "Share of e-commerce private label sales in the United States as of June 2023, by brand." Chart. July 20, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1371006/online-private-label-sales-share-by-brand-united-states/
Numerator. (2023). Share of e-commerce private label sales in the United States as of June 2023, by brand. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1371006/online-private-label-sales-share-by-brand-united-states/
Numerator. "Share of E-commerce Private Label Sales in The United States as of June 2023, by Brand." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1371006/online-private-label-sales-share-by-brand-united-states/
Numerator, Share of e-commerce private label sales in the United States as of June 2023, by brand Statista, https://www.statista.com/statistics/1371006/online-private-label-sales-share-by-brand-united-states/ (last visited June 10, 2024)
Share of e-commerce private label sales in the United States as of June 2023, by brand [Graph], Numerator, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1371006/online-private-label-sales-share-by-brand-united-states/