Beauty brands addressing young people the most according to French Gen Z 2023

Published by
Dominique Petruzzi,
Mar 7, 2024
According to the data provided by a recent survey conducted in France, around 38 percent of Gen Z survey participants stated that Sephora is the beauty brand that addresses younger generations the most. Kiko ranked second with a share of respondents of about 31 percent.

Beauty brands addressing young people the most according to Gen Z in France in 2023

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Source

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Release date

February 2023

Region

France

Survey time period

January 17 to 19, 2023

Number of respondents

1,986 respondents

Age group

18-24 years

Special properties

French adults who know at least one brand

Method of interview

Online omnibus survey

Supplementary notes

The question was phrased by the source as follows: "Among the hereby mentioned brands, which ones do you think address younger people the most?".
Multiple answers were allowed.

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