Favorite movie theater seats in the U.S. 2023, by generation
Where do you prefer to sit when you go to the cinema? In the United States, most GenZers (58 percent) love sitting in the middle third of the theater. This seating preference is also shared by 48 percent of GenXers, 47 percent of Baby Boomers, and Millennials. However, a significant share of Millennials (33 percent), GenZers (26 percent), and GenXers and Baby Boomers (20 percent) prefer the back third of the theater.