Monthly subscription prices of Disney's video streaming offers in the U.S. 2023
As of October 12, 2023, Disney will again increase the subscription prices for its streaming offers Disney+, Hulu, and ESPN+ in the U.S. The ad-free plans of Hulu and Disney+ will experience the highest growths and will cost 17.99 and 13.99 U.S. dollars per month, respectively. In order to reach a positive profit for its direct-to-consumer business by 2024, Disney implemented several measures such as price increases and content cost cuts.