During a 2023 survey carried out in Ireland, 64 percent of responding consumers aged 16 to 24 said a testimony of a celebrity or an influencer convinced them to buy a certain product or service. The share stood at 43 percent for the age group 25 to 34.
Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023
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Other statistics that may interest you Advertising in Ireland
Overview
6
- Premium Statistic Advertising spending worldwide 2022-2026, by region
- Premium Statistic Advertising spending in Europe 2022-2026, by market
- Premium Statistic Advertising spending in Ireland 2020-2024
- Premium Statistic Distribution of advertising spending in Ireland 2023, by medium
- Premium Statistic Annual change in advertising spending in Ireland 2023-2024, by medium
- Premium Statistic Revenue of advertising agencies in Ireland 2018-2023
Traditional media
6
- Premium Statistic TV ad spend in Ireland 2019-2024
- Premium Statistic Radio advertising spending in Ireland 2021-2024
- Premium Statistic Print media advertising spending in Ireland 2019-2024
- Premium Statistic Outdoor advertising spending in Ireland 2019-2024
- Premium Statistic Distribution of out-of-home (OOH) advertising spending in Ireland 2021-2023, by type
- Premium Statistic Cinema advertising spending in Ireland 2019-2024
Digital media
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- Premium Statistic Digital ad spend in Ireland 2018-2023
- Premium Statistic Digital ad spend in Ireland 2023, by format
- Premium Statistic Digital ad spend growth in Ireland 2023, by format
- Premium Statistic Display ad spend in Ireland 2018-2023
- Premium Statistic Social media ad spend in Ireland 2018-2023
- Premium Statistic Search ad spend in Ireland 2018-2023
- Premium Statistic GoogleAds CPC in Europe 2023, by country
- Premium Statistic Social media ad reach in Ireland 2024, by platform & gender
Advertising perception
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- Premium Statistic Attitudes towards advertising and marketing among adults in Ireland 2023
- Premium Statistic Impact of influencers on purchase decisions in Ireland 2023
- Premium Statistic Non-digital advertising touchpoints in Ireland 2023
- Premium Statistic Digital advertising touchpoints in Ireland 2023
- Premium Statistic Attitudes towards online advertising in Ireland 2023
- Premium Statistic Number of complaints received by Ireland's advertising standards authority 2012-2022
- Premium Statistic No. of complaints filed at Ireland's advertising standards authority 2022, by medium
- Premium Statistic Top sectors by number of complaints settled at Ireland's ad standards authority 2022
Outlook
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- Premium Statistic Advertising revenue distribution in Ireland 2024-2028, by medium
- Premium Statistic Digital ad spend in Ireland 2024-2028
- Premium Statistic TV advertising revenue in Ireland 2024-2028, by type
- Premium Statistic Newspaper advertising revenue in Ireland 2024-2028
- Premium Statistic Radio/audio advertising revenue in Ireland 2024-2028
- Premium Statistic Out-of-home (OOH) ad revenue in Ireland 2024-2028
- Premium Statistic Cinema advertising revenue in Ireland 2024-2028
- Premium Statistic Magazine advertising revenue in Ireland 2024-2028
Further Content: You might find this interesting as well
An Post. (May 15, 2023). Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post. "Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023." Chart. May 15, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post. (2023). Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post. "Share of Consumers in Selected Age Groups Whose Purchase Decisions Have Been Impacted by a Celebrity or An Influencer in Ireland as of May 2023." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post, Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023 Statista, https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/ (last visited June 10, 2024)
Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023 [Graph], An Post, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/