Market share of window air conditioner sales South Korea 2019-2022, by brand
In 2022, around 44.3 percent of window air conditioner (AC) units sold in South Korea were manufactured by Samsung Electronics. In recent years, sales of window ACs have increased, and more companies are producing their own models. This rise in demand can be attributed to the fact that single households are becoming more prevalent in South Korea. Additionally, with a significant share of the population living in rented apartments, installing AC units can become a complicated task. Amidst rising electricity prices, more and more consumers are turning towards the relatively less complicated option of window ACs.