Quarterly average online shopper spend on health and beauty worldwide 2021-2023
Global online shoppers spent more per visit during the fourth quarter of 2021 than they did over any other quarter on health and beauty products. The average spend per single visit to an online beauty platform amounted to 2.75 U.S. dollars in that quarter. The quarter with the lowest spend per visit was the first quarter of 2023, with an average of 2.34 U.S. dollars per visit.