Nordics: TikTok users 2024, by gender
As of January 2024, social video app TikTok was more popular with female users than male users in Sweden, Norway, Denmark, and Finland. Denmark was the Nordic country with the highest share of female users, who accounted for 52.2 percent of the app's audience. TikTok, launched in 2017, is a video-sharing social app owned by Beijing-based tech company ByteDance.