Reasons for paying for news worldwide 2023
As of February 2023, the main reason for subscribing or donating to news outlets in the United States, United Kingdom, and Germany was better quality or distinctive content. U.S. consumers were the most likely to cite this as a reason, with the share who did so roughly 20 percent higher than in the UK and Germany. Although non-news content is growing in popularity and often included as part of subscription bundles, this ranked among the least cited reasons for paying for news, along with the ease and accessibility of a publisher's website or app. Brand identification was considered overall more important.