Factors driving IT decision-makers to interact with ads worldwide 2023, by region
During a survey carried out among IT decision-makers in 2023, 46 percent of respondents fro the Asia-Pacific region stated that they were more likely to interact with an ad if it addressed their organization's challenges or business objectives. A little over a third stated they were likely more likely to interact with it if the product it advertised was comparable to one of their existing products.