Digital advertising KPIs: comparison of vision and reality in Europe 2018

Published by Statista Research Department, Oct 30, 2023
This statistic shows the results of a survey among European advertisers, agencies and publishers on the key performance indicators (KPIs) they would like to use to measure digital advertising compared to those they actually used in reality in 2018. The survey found that 88 percent of marketers stated that they would like to use brand awareness as a KPI, whereas only 68 percent reported to use this in reality.

Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018

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Source

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Release date

June 2018

Region

Europe

Survey time period

February and March 2018

Number of respondents

446*

Supplementary notes

* 49 advertisers, 154 publishers and 243 agencies.

Values calculated based on information provided by the source.

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