According to a survey on e-commerce and online shopping in Thailand as of January 2023, around 70 percent of the respondents prefer to shop fashion products online. This was followed by beauty and personal care products with around 49.7 percent of the survey participants.
Most popular e-commerce product categories among consumers in Thailand in 2023
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Other statistics that may interest you E-commerce in Thailand
Overview
6
- Premium Statistic Number of e-commerce users SEA 2024-2029, by country
- Premium Statistic E-commerce market value Thailand 2015-2024
- Premium Statistic Revenue of e-commerce segments in Thailand 2022
- Premium Statistic Breakdown of payment methods for e-commerce Thailand 2023
- Premium Statistic Most-visited online shopping sites in Thailand 2022
- Premium Statistic Share of weekly e-commerce activities among internet users Thailand Q3 2023
KPI
6
- Premium Statistic Value of e-commerce expenditure on consumer goods Thailand 2023, by category
- Premium Statistic Average e-commerce spending per user Thailand 2019-2023
- Premium Statistic Market share of leading e-commerce segments Thailand 2022
- Premium Statistic Breakdown of e-commerce stores Thailand 2022
- Premium Statistic Growth rate prediction for retail e-commerce sales Thailand 2019-2023
- Premium Statistic Market share of mobile wallets Thailand 2023
Leading platforms
8
- Premium Statistic Shopee Thailand - revenue 2020-2022
- Premium Statistic Shopee Thailand - profit 2020-2022
- Premium Statistic Breakdown of Shopee Thailand revenue share September 2023, by category
- Premium Statistic Lazada Thailand - revenue 2020-2022
- Premium Statistic Lazada Thailand - profit 2020-2022
- Premium Statistic Breakdown of Lazada Thailand revenue share September 2023, by category
- Premium Statistic Grab Thailand: revenue 2020-2022
- Premium Statistic Grab Thailand: profit 2020-2022
Social commerce
3
Online payment
4
- Premium Statistic Penetration rate of digital payments in Thailand 2019-2028
- Premium Statistic Mobile wallet transaction volume Thailand 2019-2023
- Premium Statistic Revenue share of the e-commerce payment types in Thailand 2022
- Premium Statistic Biggest international and domestic payment card schemes in Thailand 2016-2022
Consumer behavior
7
- Premium Statistic Breakdown of e-commerce users in Thailand 2023, by age
- Premium Statistic Preferred online selling channels Thailand 2022
- Premium Statistic Preferred platforms for online shopping Thailand 2022
- Premium Statistic Most popular e-commerce product categories Thailand 2023
- Premium Statistic Preferences for buying products online Thailand 2023, by gender
- Premium Statistic Leading factors to encourage online purchases Thailand Q3 2023
- Premium Statistic Leading barriers for online shopping Thailand 2023
Further related statistics
18
- Online purchases in Sweden 2018, by type of product
- NPS score of websites in health and beauty in Belgium 2011-2019
- Total net revenue of Vipshop FY 2014-FY2022
- Net income of Vipshop FY 2014-FY2022
- Gross profit of Vipshop FY 2014-FY2022
- Awareness of online brand categories in Italy Q1 2018, by type of buyer
- Forecasts of online spending growth in the CEE region 2020
- Russia: online footwear and apparel e-commerce companies sales value 2013
- Revenue of online retail and mail order business in Switzerland 2014-17, by category
- NAFTA apparel e-commerce annual growth 2017, by country
- Apparel e-commerce sales in Mexico 2016-2026
- Share of online service subscriptions in Sweden 2018-2019
- Global beauty fans using social media as a beauty retail platform 2017
- Russian consumers on implementation of new technologies in stores 2020
- Share of e-commerce businesses offering a choice of shipping companies in France 2020
- Subscription e-commerce usage in the U.S. 2020-2021, by generation
- Ranking of most voted car features by Russians in 2019
- Underwear styles shoppers in the U.S. prefer to wear 2017
Further Content: You might find this interesting as well
Statistics
- Online purchases in Sweden 2018, by type of product
- NPS score of websites in health and beauty in Belgium 2011-2019
- Total net revenue of Vipshop FY 2014-FY2022
- Net income of Vipshop FY 2014-FY2022
- Gross profit of Vipshop FY 2014-FY2022
- Awareness of online brand categories in Italy Q1 2018, by type of buyer
- Forecasts of online spending growth in the CEE region 2020
- Russia: online footwear and apparel e-commerce companies sales value 2013
- Revenue of online retail and mail order business in Switzerland 2014-17, by category
- NAFTA apparel e-commerce annual growth 2017, by country
- Apparel e-commerce sales in Mexico 2016-2026
- Share of online service subscriptions in Sweden 2018-2019
- Global beauty fans using social media as a beauty retail platform 2017
- Russian consumers on implementation of new technologies in stores 2020
- Share of e-commerce businesses offering a choice of shipping companies in France 2020
- Subscription e-commerce usage in the U.S. 2020-2021, by generation
- Ranking of most voted car features by Russians in 2019
- Underwear styles shoppers in the U.S. prefer to wear 2017
Standard Insights. (April 5, 2023). Most popular e-commerce product categories among consumers in Thailand in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights. "Most popular e-commerce product categories among consumers in Thailand in 2023." Chart. April 5, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights. (2023). Most popular e-commerce product categories among consumers in Thailand in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights. "Most Popular E-commerce Product Categories among Consumers in Thailand in 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/
Standard Insights, Most popular e-commerce product categories among consumers in Thailand in 2023 Statista, https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/ (last visited June 10, 2024)
Most popular e-commerce product categories among consumers in Thailand in 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/995081/thailand-ecommerce-shopping-categories/