![Julia Stoll](https://cdn.statcdn.com/static/../CMS/contactperson/ERI662_1591697939.png)
Market share of the leading SVOD services in Italy 2021
In 2021, Netflix was the most popular subscription video-on-demand (SVOD) platform in Italy based on market shares. The streaming service was closely followed by Amazon Prime Video, with a market share of 27 percent. Disney+ reached a market share of 16 percent, making it the third most popular SVOD service in Italy.