Number of Airbnb listings in selected Italian cities 2023

According to a December 2023 analysis, Rome reported the highest number of Airbnb listings among the selected Italian cities. As of that month, there were over 29 thousand establishments listed on Airbnb in the Italian capital. Milan and Florence followed behind, with roughly 25 thousand and 13 thousand listings on Airbnb.

What are the leading brands for accommodation bookings in Italy?

According to Statista Consumer Insights Global survey, Airbnb was the second most popular brand for hotel and private accommodation online bookings in Italy as of December 2023, with 27 percent of respondents booking accommodation establishments via that website. As of that month, Booking.com topped the ranking, with roughly three-quarters of the sample using that provider.

Booking.com vs. Airbnb

Booking.com and Airbnb are among the biggest companies in the online travel market. As of December 2022, Booking.com had the highest market cap of leading online travel companies worldwide, while Airbnb ranked second. That year, both companies recorded a rebound in earnings, following the economic challenges experienced with the onset of the coronavirus (COVID-19) pandemic. In 2022, the revenue of Booking Holdings worldwide peaked at over 17 billion U.S. dollars. Similarly, the global revenue of Airbnb reached its highest point that year.