Important factors when buying food in the EU 2019, by topic

Published by
T. Ozbun,
Jan 24, 2022
A survey conducted among European consumers in 2019 revealed that the origin of food products was the most important factor when buying groceries. For 51 percent of respondents, the cost was crucial in shopping decisions, while another 50 percent was influenced by food safety. The taste characteristics ranked fourth with 49 percent of the interviewees.

Important factors when buying food in the EU in 2019, by topic

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Release date

June 2019

Region

EU

Survey time period

April 9, 2019 to April 26, 2019

Number of respondents

27,655 respondents

Age group

15 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

This question was phrased by the source as follows: "When you buy food, which of the following are the most important to you? Firstly? And then?"
Up to 3 answers were possible.

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