Influence of social media advertising in Dutch-speaking part of Belgium 2019-2020

Published by
Valentina Dencheva,
Apr 12, 2023
When asked whether social media advertising affected their shopping behavior in 2020, 58 percent of Flemish respondents aged from 16 to 24 years said this did influence them. Twenty percent of respondents aged more than 65 years agreed with the statement in 2019, the lowest response of all potential answer. This increased of four percent during the next year.

Influence of social media advertising in Dutch-speaking part of Belgium from 2019 to 2020, by age group

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Source

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Release date

May 2021

Region

Belgium

Survey time period

September, 2019 to October, 2020

Number of respondents

1,500 respondents

Age group

16 years and older

Special properties

inhabits from Flanders, Belgium's Dutch-speaking region

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

This statement was phrased by the source as follows: "Sociale media hebben me al eens aangezet een product te kopen (bv. via een influencer, een advertentie op sociale media, een bericht van een bedrijf, ...)".

The source states that: "Digimeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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Market size

5

Content marketing

3

Audience

5

Biggest influencers

6

Consumer attitudes

4

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Topics

Social media advertising and marketing in BelgiumSocial media in Belgium
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