Methods of consumer purchase in Europe 2019

Published by
Stephanie Chevalier,
May 4, 2022
This statistic ranks the leading five most popular methods of consumer purchase in Europe in 2019. While e-commerce and unified commerce methods of purchase are becoming increasingly popular, 69 percent of European consumers still made the majority of their purchases in physical retail outlets in 2019. Mobile apps were the most popular method of shopping online, at 28 percent.

Most popular methods of retail purchases made by consumers in Europe 2019

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Release date

November 2019

Region

Europe

Survey time period

October to December 2019

Number of respondents

1,500*

Method of interview

Online interview

Supplementary notes

* The survey was conducted in October, November and December 2019 with global participants (total sample size: 6,000). Participant numbers from Europe were as follows: UK (500), France (500) and Germany (500).

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Overview

4

Segments

5

B2C services

3

Major platform operators

5

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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