TV advertising expenditure growth in Central and Eastern Europe reached over 12 percent in 2021. In the following year, advertisers in the CEE region were forecast to decrease their spending on television ads by 24 percent. One contributing factor was the withdrawal of major international advertisers from the Russian market due to the war in Ukraine.
Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024
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Ad spend growth
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* Forecast
Figures refer to growth in advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.
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Zenith. (June 8, 2022). Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024." Chart. June 8, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. (2022). Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Television Advertising Spending Growth in Central and Eastern Europe (Cee) from 2000 to 2024." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith, Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 Statista, https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/ (last visited June 18, 2024)
Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/