Visibility rate of mobile advertising in Germany Q3 2021, by format

Published by
Kasia Davies,
Jan 16, 2023
In the third quarter of 2021, mobile banners in the 6:1 format had the highest visibility in Germany at 62 percent. Half-page ads/ site bars, meanwhile, had the lowest visibility.

Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2021

Region

Germany

Survey time period

3rd quarter 2021

Special properties

Mobile web and in-app

Supplementary notes

The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile advertising in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile advertising in Germany

Overview

6

Mobile internet usage in Germany

4

Advertising market in Germany

4

Marketers and reach

3

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Mobile advertising in GermanyAdvertising in EuropeMobile devices in EuropeAdvertising in Germany
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu