KPIs of programmatic display advertising among Italian advertisers 2020
Programmatic advertising enables advertisers to address specific audience. That is the reason why 78 percent of Italian advertisers considered this aspect a very important indicator to benchmark campaigns. The second- most important indicator was the purchase intention of users after having seen advertising displayed on their devices or outdoor screens. Third in the ranking came KPIs of sales, considered very meaningful by 59 percent of the Italian companies advertising their products or services.