Share of e-commerce companies planning to sell via social media 2021

An October 2020 survey among e-commerce decision makers in North America and Europe revealed that only 12 percent of e-commerce companies planned to introduce direct sales through social media platforms in 2021. Up to 30 percent of these businesses were already selling via social media at that time, while another 33 percent of respondents said they were still evaluating whether to adopt this strategy or not.