Share of companies investing in retail media in France 2018-2023

Published by
Valentina Dencheva,
Mar 4, 2024
During a survey carried out among sales and marketing professionals from France in late 2023, all respondents said their companies invested in digital retail media. Five year earlier, the share stood at 83 percent.

Share of companies that invested in retail media in France from 2018 to 2023

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Source

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Release date

December 2023

Region

France

Survey time period

October 2023

Number of respondents

185 respondents

Special properties

among sales and marketing professionals

Method of interview

Telephone interview

Supplementary notes

Figures for years preceding 2021 were retrieved from earlier edtions of the source report.

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Overview

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Major players

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Germany

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France

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United Kingdom

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Marketer insights

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