According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 54 percent of Vietnamese respondents stated that they had used an online travel agency. Approximately 16 percent of them were not aware of what an online travel agent was.
Online travel agency usage in Vietnam as of June 2023
Characteristic
Share of respondents
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Rakuten Insight. (August 2, 2023). Online travel agency usage in Vietnam as of June 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1201329/vietnam-online-travel-agency-usage/
Rakuten Insight. "Online travel agency usage in Vietnam as of June 2023." Chart. August 2, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1201329/vietnam-online-travel-agency-usage/
Rakuten Insight. (2023). Online travel agency usage in Vietnam as of June 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1201329/vietnam-online-travel-agency-usage/
Rakuten Insight. "Online Travel Agency Usage in Vietnam as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201329/vietnam-online-travel-agency-usage/
Rakuten Insight, Online travel agency usage in Vietnam as of June 2023 Statista, https://www.statista.com/statistics/1201329/vietnam-online-travel-agency-usage/ (last visited June 18, 2024)
Online travel agency usage in Vietnam as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201329/vietnam-online-travel-agency-usage/