Peloton global quarterly subscriptions 2019-2023
Peloton saw the number of subscriptions to its online services exceed three million for the first time in the second quarter of 2023. By the end of that fiscal year, the connected fitness company had around 3.08 million subscribers. Founded in 2012 and launched after a Kickstarter funding campaign in 2013, Peloton's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription.