CTV ad views in the U.S. 2020-2022, by device

Published by
Michele Majidi,
Nov 8, 2023
In the first half of 2023, 44 percent of ad views triggered from connected TV (CTV) devices were viewed on Roku players; Fire TV ranked second, accounting for 16 percent of the views.

Distribution of connected TV (CTV) ad views in the United States from 2nd half 2020 to 1st half 2023, by device

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Release date

October 2023

Region

United States

Survey time period

H2 2020 to H1 2023

Special properties

represents activity on Freewheel's platform, broader industry metrics may vary

Supplementary notes

Figures for periods preceding H1 2023 were retrieved from earlier reports.

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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