A survey conducted among Australian social shoppers revealed that Facebook was the most used social commerce platform in 2023, at 58 percent of respondents. Instagram took second place at 40 percent respectively. Whereas Facebook was more popular among Gen X, Instagram, Youtube and TikTok were trendy among the younger generations.
Social commerce usage in Australia in 2023, by social media platform
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Other statistics that may interest you Social commerce in Australia
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Social media usage
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Social commerce usage
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- Most popular categories on Pinterest in the U.S. 2017, by gender
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- Social media usage in Poland 2016
- Stakeholder perception of Waka Kotahi staff in New Zealand 2020
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PayPal. (October 3, 2023). Social commerce usage in Australia in 2023, by social media platform [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social commerce usage in Australia in 2023, by social media platform." Chart. October 3, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. (2023). Social commerce usage in Australia in 2023, by social media platform. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social Commerce Usage in Australia in 2023, by Social Media Platform." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal, Social commerce usage in Australia in 2023, by social media platform Statista, https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/ (last visited June 16, 2024)
Social commerce usage in Australia in 2023, by social media platform [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/