Santander was the most renown soccer sponsor in Spain in 2022, according to a survey that measured sponsorship awareness of top brands. The Spanish bank – which achieved nearly 80 points in the index – was followed by the UAE airline Emirates.
Leading soccer sponsorship brands in Spain 2022, based on awareness
(index score)
Characteristic
Sponsorship Awareness Index*
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*The Sponsorship Awareness Index (SAI) shows the brands that the population associates with certain sports. Sports equipment brands are not included (except for eSports).
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AMKT. (January 26, 2023). Leading soccer sponsorship brands in Spain 2022, based on awareness (index score) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT. "Leading soccer sponsorship brands in Spain 2022, based on awareness (index score)." Chart. January 26, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT. (2023). Leading soccer sponsorship brands in Spain 2022, based on awareness (index score). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT. "Leading Soccer Sponsorship Brands in Spain 2022, Based on Awareness (Index Score)." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT, Leading soccer sponsorship brands in Spain 2022, based on awareness (index score) Statista, https://www.statista.com/statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/ (last visited June 18, 2024)
Leading soccer sponsorship brands in Spain 2022, based on awareness (index score) [Graph], AMKT, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/