Revenue breakdown of Kuaishou 2019-2023, by segment
Kuaishou, one of the largest Chinese short video platforms, reported a total revenue of about 113.5 billion yuan in 2023, over half of which came from its online marketing services. Driven by an increase in both user traffic and advertisers, its online marketing revenue increased by 23 percent from the previous year, amounting to more than 60 billion yuan.