Most popular place of purchase for smartphone contracts Japan 2020

Published by Statista Research Department, Mar 1, 2022
According to a survey conducted in November 2020, close to 34 percent of the respondents in Japan answered that they used a carrier or brand shop when closing their current smartphone contract. A similarly high share of almost 32 percent used the website of the operator.

Leading purchase channel used for smartphone contracts in Japan as of November 2020

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Source

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Release date

December 2020

Region

Japan

Survey time period

November 2 to 5, 2020

Number of respondents

2,056 respondents

Age group

15-69 years

Special properties

among smartphone owners

Method of interview

Online survey

Supplementary notes

Survey question: "Please choose what applies as the place where you closed the contract with your current telecommunication operator."

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Telecommunications industry in JapanInternet usage in JapanSmartphone market in JapanNTT Docomo, Inc.SoftBank Corp.
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