CTV ad completion rates in North America 2015-2021

Published by
Michele Majidi,
Feb 14, 2023
In 2021, 97 percent of video ad impressions viewed on connected TV (CTV) were watched until the end in North America. Average completion rate (on any device) stood at 78 percent.

Connected TV (CTV) advertising completion rates in North America from 2015 to 2021

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Release date

August 2022

Region

North America

Survey time period

2015 to 2021

Special properties

only impressions served on the Extreme Reach platform; wider industry metrics may vary

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Overview

4

Advertising spending

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Market leaders

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Marketer usage

6

Consumer insights

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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