Global vlog viewership reach 2023, by region
During the fourth quarter of 2023, the Philippines saw the highest vlog reach worldwide by far, with almost 50 percent of internet users reporting they watched videos of this genre weekly. Internet users located in Ghana followed in second place, with almost 33.5 percent of respondents stating that they had watched a vlog in the past week. Vlogs became a popular video genre in the first half of the 2010s, thanks to video platforms like YouTube, allowing any user to post their own content.