A survey on the effectiveness of advertisements shown on over-the-top (OTT) media in Thailand in 2022 found that 41 percent of respondents conducted searches for the products or brands advertised. In comparison, 11 percent made an in-store purchase after being exposed to the advertisements on OTT media.
Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform
Characteristic
Share of respondents
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Magnite. (January 17, 2022). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite. "Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform." Chart. January 17, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite. (2022). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite. "Actions Taken by Over-the-top (Ott) Video Viewers after Watching Advertisements in Thailand in 2022, by Platform." Statista, Statista Inc., 17 Jan 2022, https://www.statista.com/statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite, Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform Statista, https://www.statista.com/statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/ (last visited June 18, 2024)
Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform [Graph], Magnite, January 17, 2022. [Online]. Available: https://www.statista.com/statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/