Leading online marketplaces in Belgium 2023, based on visit share
buy from foreign sellers.
In December 2023, bol.com was the most visited online marketplace in Belgium, accounting for approximately 21 percent of desktop visits to sites in this category. Coming in second place was amazon.fr, responsible for nearly ten percent of traffic, while aliexpress.com ranked third with 9.67 percent of marketplace visits. Interestingly, all companies in Belgium’s top five are foreign online marketplaces. Indeed, survey data reveals that two-thirds of Belgian consumers