Average pay per post of influencers in Italy 2023, by platform

Published by
Michele Majidi,
Nov 10, 2023
Celebrity influencers with more than one million followers made an average of between 35 and 80 thousand euros per post on YouTube in Italy as of July 2023. Nano-influencers on the same platform - with three to 10 thousand followers - made between 500 and 1,500 euros per post. In 2022, YouTube surpassed Instagram as the highest-paying channel for influencers in Italy.

Average remuneration per post of influencers in Italy as of July 2023, by platform (in euros)

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Sources

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Release date

July 2023

Region

Italy

Survey time period

as of July 5, 2023

Supplementary notes

Source assigns different amounts of followers to influencer tiers based on social media channel.

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