Leading barriers to hybrid event success worldwide 2021
During a survey carried out among business-to-business (B2B) event marketers worldwide in May 2021, 49 percent of respondents said making the physical and digital experience equally good was a barrier to the success of a hybrid event. The second most common barrier to success was the management of hybrid logistics, cited by 42 percent of respondents. According to 36 percent, convincing attendees to come in-person when invited was also a barrier to success.
