Global internet users following gaming influencers 2021, by age group

Published by
J. Clement,
Nov 8, 2021
As of July 2021, a survey on multiple online markets found that 21 percent of 18-24 year old internet users were following online gaming influencers. Of those in the age range of 25-34 years, 15 percent stated that they followed such online influencers and in the 35-44 years age group this dropped to nine percent. The demographic most likely to follow gaming influencers were men aged 18 to 34 years.

Share of internet users who follow gaming influencers worldwide as of July 2021, by age group

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Source

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Release date

October 2021

Region

Worldwide

Survey time period

July 2021

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents."
Respondents were aged 16+ in Australia and China, all other markets were 18+.

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