Consumer attitudes towards social commerce in the Nordics 2022
Danish consumers were the most eager to shop on social media in the Nordic countries, according to a survey from January 2022. Almost one in four consumers from Denmark had already shopped on social media platforms several times, while 23 percent of Finish respondents did the same. Consumers living in Norway were not that attracted to social commerce, as almost half of them could not imagine shopping on social media, the highest rate among the Nordics.
