EU consumers who use mobile apps for online shopping purposes 2021

Published by Statista Research Department, May 10, 2024
A survey revealed that using mobile apps to shop for groceries was the most popular in 2021, with 72 percent of online consumers in the European Union cited to have done so. Additionally, a total of 65 percent of EU-based online shoppers used mobile apps for fashion-related shopping, making it the second-most popular segment for mobile app e-commerce.

Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector

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Sources

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Release date

September 2021

Region

Europe, EU

Survey time period

2021

Supplementary notes

* The source does not provide a date of survey and the survey methodology.

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