Global interest in trying virtual or online experiences 2022

Published by
J. Clement,
May 2, 2022
More than one in four consumers worldwide are interested in various virtual experiences. A February 2022 survey found that 28 percent of global respondents were extremely or very interested in attending an online music concert. Virtual museum and art tours, as well as leisure classes, generated a similar level on interest among global audiences.

Share of adults worldwide who are interested in trying select types of virtual or online experiences as of February 2022

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Release date

March 2022

Region

Worldwide

Survey time period

February 4 to February 10, 2022

Number of respondents

11,002 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level

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