Most popular accounts on Xiaohongshu in China 2023

Published by
Lai Lin Thomala,
May 8, 2023
Fan Bingbing, one of the Chinese highest-paid actresses, was the most-followed celebrity on Xiaohongshu with about 15 million fans as of February 26, 2023. Covering various lifestyle topics with a special focus on fashion and beauty, the social commerce app is well-received among Chinese Gen Z female consumers.

Celebrities with the most followers on Xiaohongshu (RED) in China as of February 26, 2023 (in millions)

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Source

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Release date

March 2023

Region

China

Survey time period

February 19 to 26, 2023

Supplementary notes

The source updates the figures on a daily basis.

Figures have been rounded for a better understanding.

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Key figures

6

Usage

6

WeChat

6

Douyin

6

Weibo

6

Xiaohongshu

6

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Topics

Social media in ChinaTencent HoldingsInternet usage in ChinaMobile apps in ChinaByteDance
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