Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn 2023, WhatsApp was not only the most used and favorite social media app in Argentina, but also one of the platforms with the highest average user engagement, with 28.59 monthly hours. In terms of time spent on the app, WhatsApp was second only to TikTok, which generated 38 hours and 33 minutes of average use per month. Meanwhile, Facebook ranked third, with an engagement of 17.36 hours per month.
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