Facebook Messenger ad reach rate APAC 2024, by country

Published by Leander von Kameke, Apr 22, 2024

As of January 2023, the Philippines had the highest Facebook Messenger ad reach in the Asia-Pacific region, at 78 percent of the adult population. Vietnam followed with an ad reach rate of around 73.8 percent. In comparison, Facebook Messenger advertising in Australia had a reach of 2.4 percent among the population aged 18 years and over, a reach level attributable to some Messenger ad formats currently being unavailable in the country.

Facebook Messenger advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory

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Release date

January 2024

Region

Asia, APAC

Survey time period

January 2024

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Some Messenger ad formats are currently unavailable in Australia, which may impact reach value.

The source states the following:
Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use mid point of published ranges.

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