As of January 2024, Singapore had the highest X (formerly Twitter) ad reach in the Asia-Pacific region, with ads on the platform having a reach rate of approximately 110 percent among the population aged 18 years and over. In China, where X is officially blocked, the company reported an ad reach rate of almost one percent, with around 10 million people reached.
January 2024
Asia, APAC
January 2024
18 years and older
Online survey
* Despite being blocked in China, X ads reached about ten million people in the country, according to the company's reporting tools.
The source states the following:
Reach figures may not represent unique individuals, or match the total active user base. Values comparing reach with population and internet users may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, accounts that do not represent human individuals, and changes in resident populations. Figures use the midpoint of published ranges.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
APAC overview
Internet usage
Social media usage
Leading influencer platforms
YouTube and TikTok
Attitudes toward OTT ads
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
