In 2022, 73 percent of digital video ads worldwide were viewable. The highest viewability rate was recorded in the Asia Pacific (APAC) region, with 83 percent. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.
Digital video advertising viewability rate worldwide in 2022, by region
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DoubleVerify. (June 15, 2022). Digital video advertising viewability rate worldwide in 2022, by region [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify. "Digital video advertising viewability rate worldwide in 2022, by region." Chart. June 15, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify. (2022). Digital video advertising viewability rate worldwide in 2022, by region. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify. "Digital Video Advertising Viewability Rate Worldwide in 2022, by Region." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify, Digital video advertising viewability rate worldwide in 2022, by region Statista, https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/ (last visited June 18, 2024)
Digital video advertising viewability rate worldwide in 2022, by region [Graph], DoubleVerify, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/