Traffic share of travel and hospitality websites worldwide 2022-2023, by device

Published by Statista Research Department, Mar 13, 2024

According to a study focusing on travel and hospitality websites worldwide, mobile users accounted for most online visitors in that market in 2023. That year, mobiles generated nearly 68 percent of all the online traffic in the travel and hospitality segment, experiencing an increase of 3.6 percentage points compared to 2022.

Share of traffic of travel and hospitality websites worldwide in 2022 and 2023, by device

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Release date

February 2024

Region

Worldwide

Survey time period

2022 and 2023

Supplementary notes

The source examined approximately 43 billion anonymized user sessions related to 10 industries, including travel and hospitality, across 3,590 websites in 30 countries worldwide.

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Mobile travel trendsMobile internet usage worldwideExpedia Group, Inc.Online travel market Digitalization of the travel industry
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