Daily social media usage in Egypt Q1 2017- Q1 2023

Published by
Saifaddin Galal,
Jul 6, 2023
Based on an online survey, Egyptians spent, on average, 2 hours and 40 minutes on social media as of the first quarter of 2023. The time spent on social media in Egypt dropped between 2017 and 2020, but increased slightly in 2021 and then dropped once more.

Average time per day spent by online users on social media in Egypt from 1st quarter of 2017 to the 1st quarter of 2023 (in hours.minutes)

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Source

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Release date

June 2023

Region

Egypt

Survey time period

Q1 2017 to Q1 2023

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Original question: On an average day, how long do you spend on social media?

The source adds that figures are based on online population and not the total population. This entails that in certain markets including Africa, internet penetration rates are low, indicating that online individuals in these regions are younger, urbanized , affluent, and more educated than the total population.

Value for 2021 as of third quarter, while the value of 2022 was not provided by the source.

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Regional overview

6

Internet usage

8

Social media

6

Meta platforms

7

Other platforms

4

Advertising reach on social media

7

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Topics

Social media in EgyptSocial media in AfricaSocial media in NigeriaE-commerce in Egypt
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