Number of RTB transfers of U.S. consumer data 2021, by state
Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers such as Google, Microsoft, or Verizon. Online consumers from the United States had their data transferred to the companies and on to their clients 747 times per person per day in 2021. The source additionally states that the system transferred data of U.S. consumers 294 billion times a day that year.
