Most used social networks for e-commerce by businesses in Bogota, Colombia 2021

Published by
Stephanie Chevalier,
Sep 29, 2022
In 2021, roughly 96 percent of registered and unregistered businesses surveyed in Bogota, Colombia, reported frequently using WhatsApp to sell their products and services. Facebook ranked next for both types of businesses, followed by Instagram.

Social networks most frequently used by registered and unregistered businesses in Bogota, Colombia to sell their products and services in 2021

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Release date

February 2022

Region

Colombia

Survey time period

September 10th to October 13th, 2021

Number of respondents

2,300 businesses*

Special properties

includes those who used these platforms very frequently and frequently

Supplementary notes

* 1,800 registered companies and 500 factories, business premises and residences without registration in Bogota and some of the 59 municipalities in the jurisdiction.

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